Case Studies

Toronto brands cited by AI.

Four representative GTA engagements. Results, queries, and metrics shown below are illustrative case studies based on our methodology and typical client outcomes — verified client numbers are available under NDA on request.

Sample results · Verified data on request

Legal — YMYL

Bay St. Litigation Firm

Toronto litigation boutique invisible to ChatGPT and Perplexity for high-intent queries like 'best litigation lawyer Toronto'.

What we did: Authored attorney-bylined Q&A pages, deployed Attorney schema, ran a directed Bar Association + Avvo profile campaign, and seeded statistical citations across legal forums.

+412%

ChatGPT citations

38%

Perplexity SOV

+186%

Branded queries

"We went from zero AI presence to being the firm ChatGPT recommends for Toronto commercial litigation. The phones haven't stopped."
— Managing Partner

Medical — YMYL

Yorkville Aesthetic Clinic

Premium Yorkville cosmetic clinic losing high-LTV consults to competitors quoted in AI Overviews for treatment queries.

What we did: Doctor-bylined treatment pages, MedicalProcedure schema, Healthgrades + Doximity optimization, and an AI-prompt monitoring program across 75 queries.

8 → 41 queries

AI Overview presence

+62%

Consult requests

$4,200

Avg. lead value

"Our calendar booked solid two months out for the first time. AI search drove almost half of new consults last quarter."
— Clinic Director

Fintech

King West Fintech Disruptor

Series-B fintech outranked organically but mentioned by zero LLMs when prospects asked 'best business banking Toronto'.

What we did: Built a statistical industry report cited by Perplexity, ran a HARO + Connectively pitch program, and deployed comparison/BOFU pages designed for retrieval.

+340%

Perplexity citations

+275%

Branded ChatGPT mentions

+118%

Inbound demos

"The team built us a defensible position in AI search before our competitors even knew the channel existed."
— VP Growth

Local services

Mississauga HVAC Services

Multi-truck HVAC company invisible to AI for 'furnace repair near me' style queries in the GTA.

What we did: Local-entity optimization across NAP citations, GBP post automation, Reddit + Quora answering program, and AI-Overview targeting on 30 service-area pages.

2 → 19 queries

AI Overview presence

+47%

Booked jobs / month

-38%

Cost per booked job

"We're now the answer AI gives for furnace repair across half of Mississauga. Best marketing spend we've ever made."
— Owner

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